Know Which Search Keywords Get You Phone Leads. Use Keyword Conversion Data to Beat Your Competition in PPC and SEO Marketing

Paid Search Campaign Keyword Tracking

Paid Search Campaign Keyword Tracking

Track Phone Leads back to the keyword.

Use keyword conversion data to outbid competition your on high-value keywords

Cut spend on poor performing keywords to optimize Campaign ROI

The Basics of Keyword Level Phone Call Tracking

Dynamic Phone Number Insertion

Every click to your website from Search results in a unique call tracking number shown to a visitor

Call tracking numbers follows visitor from page-to-page

After call is made into tracking number, the phone call record is matched with visit-session. Phone calls matched with keywords are published in an easy to read report.

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Dynamic Phone Number Insertion

Implementing Keyword Level Phone Call Tracking

AvidTrak Account with Keyword Tracking

Implementing Keyword Tracking is Easy.

Start a Free Trial AvidTrak Account

Copy and Paste your Account specific JavaScript tracking code on your web pages

Apply Tags to your ads to allow Google and MSN Ad Center to push keyword data to your account

View your reports hourly, daily, weekly or monthly.

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FAQ about Implementing Keyword Level Call Tracking

How difficult is it to place AvidTrak JavaScript tracking code? How is it done?


JavaScript tracking script is unique to each account and can be placed easily on your web pages by any web developer. Example of JavaScript tracking code is shown below. The code is to be placed at the bottom of the page just before the closing </body> tag

<script type='text/javascript'>
var _atq = _atq || [];
var __ats=document.createElement('script');__ats.type='text/javascript';__ats.async=true;
var __spn=document.getElementsByTagName('script')[0];__spn.parentNode.insertBefore(__ats,__spn);

Can the same tracking code be used for Paid Search as well as SEO Keyword Call Tracking?


Yes! The AvidTrak JavaScript is a Universal tracking script which tracks clicks from Search (Paid and Organic), Display and Referral Sources which send you traffic.

How many call tracking numbers would I need to start my call tracking?


We recommend that you get at least 1 number per each visitor per hour. For example if your Adwords campaign generates 100 clicks over 10 hours you would need at least 10 tracking numbers.

To get a more accurate average hourly traffic flow rate you may refer to your Google Analytics account and look at hourly traffic rates.

How much should I expect to pay for Keyword Level Call Tracking?


You would pay for your monthly phone number rental plus phone talk time. AvidTrak Pricing is very competitive and we offer a free trial as well.

I have more than 1,000 keywords in my PPC Account but 10 keywords are responsible for more than 70% of the clicks and ad spend. Is it possible to track calls only those 10 keywords instead of every keyword?


Yes. With AvidTrak you may choose to track all your or only a selected set of keywords.

Implementing call tracking for a targeted set of high value keywords allows you to focus your attention on only those keywords that incur you the most expenditure.

Can I track Organic Keywords? If not then what are my alternatives?


Organic keywords are increasingly being masked by search engines. An alternative strategy that is available to SEO specialists is to derive which page and combination of pages thereof lead to phone calls.

By using call tracking numbers specifically for the purposes of page visit URL tracking an SEO specialist may gather valuable data on which web pages act as entry pages and which pages are call conversion pages.

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