When you place a phone number on an online banner ad or video as an Advertiser you should measure which ad format and publisher worked best in generating phone leads.
If you are generating website traffic from Display Ad clicks, capture calls from Display Clicks by dynamically inserting call tracking numbers on to your website
To get really granular data allocate 1 number for each Creative-Publisher combination. To measure calls from Display Ad clicks, allocate as many call tracking numbers as the number of hourly clicks you receive from Display Ads. To get hourly traffic rates refer to your Google Analytics account.
Yes, AvidTrak supports custom tags! Setup is very easy and may be accomplished in minutes.
Yes, you may configure your Display Ad call tracking numbers to route calls based upon the tags placed within the Display Ads.