Maximize ROI

on Your Display Advertising Campaigns

Know Which Web Sites Send Phone Leads to You

Know Which Web Sites Send Phone Leads to You

  • Track Phone Leads back to the Website which sent you the Visit
  • Use Referral Source level phone call conversion data to outbid your competition on high-value clicks
  • Cut spend on poor performing web referral sources to Boost your Campaign ROI

Know Which Display Ads are Making Your Phone Ring

Place a Phone Number

  • When you place a phone number on an online banner ad or video as an Advertiser you should measure which ad format and publisher worked best in generating phone leads.

Measure Calls from Display Ad Clicks

Display Ad Clicks

  • If you are generating website traffic from Display Ad clicks, capture calls from Display Clicks by dynamically inserting call tracking num
  • bers on to your website

AvidTrak delivers rich reporting for Display Ads

Calls are Tracked Back to

  • Campaign Name
  • Publisher
  • Ad Creative
  • Placement
  • Caller ID

Clarifications on Pricing for Call Tracking Numbers & Minutes

AvidTrak Numbers come packaged with Call Tracking Software which comprises of a hosted software solution. The call tracking service is a prepaid service which is offered on a month-to-month basis.

Our service fee structure is broken up into:

  • Monthly recurring charges for phone number rental
  • Talk time minutes for inbound phone calls

Monthly Recurring Charges for Phone Number Rental

The phone number rental is collected in advance every month on the 1st of the month. We do not refund monthly rental fee after it has been deducted from your account.

Talk time Minutes for Inbound Phone Calls

Charges for talk time on the phone use accrue daily. Your account will be charged for the amount of talk time incurred by you.


Questions  Answers

Will I need to place JavaScript on my Web Pages?

JavaScript tracking script is needed only if you wish to dynamically insert phone numbers to track calls from Display Ad Clicks.

Can the same tracking code be used to track calls from all display advertising networks?

Yes! The AvidTrak JavaScript tracks clicks from all display ad networks, search networks and all other traffic sources.

How many call tracking numbers would I need?

To get really granular data allocate 1 number for each Creative-Publisher combination. To measure calls from Display Ad clicks, allocate as many call tracking numbers as the number of hourly clicks you receive from Display Ads. To get hourly traffic rates refer to your Google Analytics account.

Can I use Custom Tags in my Display Ads

Yes, AvidTrak supports custom tags! Setup is very easy and may be accomplished in minutes.

Can I route inbound calls to my tracking numbers to different receiving numbers based on display ad tags?

Yes, you may configure your Display Ad call tracking numbers to route calls based upon the tags placed within the Display Ads.

We Pair With Your Marketing Tools

AvidTrak connects to the tools you use to save you time and automate mundane work.

The power to engage billions of customers on a global scale

With our platform and your ideas, you can focus on the marketing that matters.

Millions of interactions across channels with 99.999% uptime

Choose from thousands of phone numbers in dozens of countries

10,000+ businesses trust AvidTrak for communications with enterprise-grade security


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