The number of working women globally has increased phenomenally over the past few decades and this trend is likely to continue. So what does this mean for your business? Well…
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Columnist Jacob Baadsgaard CEO of Disruptive Advertising has made a valid observation regarding conversions and how measuring all conversions could actually lead to a boost of up to 45% in…
In order to sell your product you really need to stand out from your competitors. You can differentiate your product based on price, quality, durability or reliability. The essence of…
Business decisions are not always easy to make but there are some basic rules that can help in making informed decisions. The three most important elements of smart business decisions…
I recently ran across an interesting article on Social Marketing published in the Pike County Courier journal. The article was based on a workshop hosted by the Tri-State Chamber of…
With the New Year just round the corner, now is the time to evaluate your marketing mix of 2016. A clear evaluation of your current year’s marketing mix will help…
What does it take to make the most of your mobile marketing campaigns? How do you measure and correlate conversions to phone calls? The chart below captures the amount of…
My earlier post discussed how businesses could use different rules within the AvidTrak inbound phone call routing system such that a phone lead would never be missed. Today, I would…
If competition on Google’s Desktop Paid Search Campaigns has been brutal for you with respect to increasing your cost per click and cost per lead, now would be the time…
In my earlier post I shared my views on how Specific Keyword Targeted Call Tracking allowed for optimization in call tracking. I also recommended that targeting high value and high…
