If you’re a small business owner, here are four tips that will help you secure a great place in the jigsaw puzzle of businesses that will survive and thrive in…
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Should you market only to a niche audience or should you spread your message across channels for maximizing return on investment (ROI)? Do you advertise using only one channel or…
Are you more likely to share news of a job promotion or a break-up with your friends and acquaintances? Most people are like you and choose to share happy emotions…
Have you ever wondered why some Marketing messages click and stick in your mind forever while others fade away seconds after you’ve seen them? The three essential ingredients in your…
Even the most seasoned Marketers can sometimes fall prey to some basic marketing mistakes that cost thousands of dollars and lead to a loss of goodwill. Here is a checklist…
With the year 2017 just a couple of days away, it’s time to make some predictions and resolutions for the year ahead. There are some distinct marketing trends that we…
In his famous book entitled “The Strategy and Tactics of Pricing” Thomas Nagle says “Pricing is the moment of truth. All of marketing comes into focus in the pricing decision.”…
As you enter the year 2017, it would be a great idea to define a distinct personality for your target audience. This is because connecting with a real personality is…
In order to win the Marketing Game of today, tomorrow and beyond, there are four simple steps that you can follow.
Let us assume you decide to do some gift shopping for your kids today. You call a toy manufacturer who had advertised a 60% discount on all toys to inquire…
