Even the most seasoned Marketers can sometimes fall prey to some basic marketing mistakes that cost thousands of dollars and lead to a loss of goodwill. Here is a checklist…
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With the year 2017 just a couple of days away, it’s time to make some predictions and resolutions for the year ahead. There are some distinct marketing trends that we…
In his famous book entitled “The Strategy and Tactics of Pricing” Thomas Nagle says “Pricing is the moment of truth. All of marketing comes into focus in the pricing decision.”…
As you enter the year 2017, it would be a great idea to define a distinct personality for your target audience. This is because connecting with a real personality is…
In order to win the Marketing Game of today, tomorrow and beyond, there are four simple steps that you can follow.
Let us assume you decide to do some gift shopping for your kids today. You call a toy manufacturer who had advertised a 60% discount on all toys to inquire…
Implementing a marketing campaign that drives revenue requires hard work, perseverance and is fraught with risk. The good news is that call analytics tools allow you to make your job…
Gone are the days when your Marketing department was able to deliver communication messages using the various appeals (e.g. cognitive and emotional) and watch sales rise. With the proliferation of…
Setting up your own business is always risky and it is impossible to have a completely risk-free work environment. What is possible (and desirable) is to optimize risk. Four ways…
The Board of Directors of the American Marketing Association define Marketing as the “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value…
