Use Keyword, Ad Group & Campaign Call Reports to Streamline your Bid Strategy

Keyword, Ad Group and Campaign

Keyword, Ad Group and Campaign

View Call Reports at Campaign or Ad Group Level to get a holistic picture of the health of your ad campaigns

Utilize Keyword Call Report to optimize the Max CPC spend on your Keywords

Referral Source Report can help you Identify hidden marketing channel gems

Referral Source Report

Track and reward websites that send you traffic that lead to phone call leads.

Referral Source Report (aka LinkSource) identifies websites that send you traffic that leads to phone calls.

Use Dynamic Number Insertion to track specific keywords from specific marketing channels

Referral Source Report

Tactics Overview Report provides you a Bird’s Eye View of what is working and what is not

Tactics Overview Report

Tactics Overview Report

Get a comprehensive and succinct view of the marketing channels that are sending you traffic and calls

Review not only phone call performance but also Online performance of your marketing tactics. See which marketing tactic works best in creating form conversion for you.

Run daily, weekly and monthly Tactics reports.

Need Adwords Integration? We excel at that task!

Adwords Integrated Call Tracking

Imagine being able to suck all your Adwords account data into your call tracking platform. Imagine being able to view how much each keyword costs you in generating a phone call. AvidTrak-Adwords Call Report delivers you these details.

Adwords Integrated Call Tracking

Missed Call & Repeat Call Report

Missed & Repeat Call Report

Missed & Repeat Call Report

If you are spending a ton of money on ads you want to know if phone calls are being missed. Run the missed calls report to see how many calls went unanswered.

Utilize the Repeat Calls Report to filter out first time callers from repeat callers

Calls by Day and Time of Day Report

Calls by Day and Time of Day Report

Take the guess work out of calculating your phone-agent work load. Use Day and Time of Day report to view call loads by day and hour of day.

Calls by Day and Time of Day Report

Customized Reports delivered to You Daily, Weekly and Monthly via Email

Customized Reports

Customized Reports

Every business is unique. We recognize that and if there is a customized report that you need just ask us.

AvidTrak Product Support Team excels at understanding and delivering customized reports via FTP, API or Email. So challenge us with your tasks. We will deliver.

FAQ about Call Tracking Reports

Should I be viewing call conversions in Adwords or is it better to view in AvidTrak?

Answer

If you are importing your Google Analytics Phone Call Goal completions into Adwords then Google shows you an aggregated value i.e. the phone-call performance of the keyword with online conversions. With AvidTrak-Adwords integration you see two separate columns which manifest values for the phone and online conversion respectively. Separating the data has value because phone calls are often more valuable than online conversions.

How many marketing channels can the Tactics Report cover?

Answer

The tactics report has no limitation with respect to the number of channels that can be covered. To effectively utilize the report we would recommend that low traffic and call generating channels be grouped to reduce “noise” from data.

How long do you maintain the data and reports?

Answer

The records are maintained in your accounts as long as your account remains active in AvidTrak. If for any reason you decide to close your AvidTrak account please download your data in CSV format.

Do you offer Call Logs? What data do you offer within Call Logs?

Answer

Yes we do offer a very comprehensive call log for a given date range. In addition to the standard date, time, duration, Caller ID data we offer keyword, ad group, campaign, channel and several other data points. If there is a data point that you need that is not currently part of the Call logs let us know. We will incorporate it.

Have Questions?

Effortless Call Tracking Free Trial

The call tracking platform of choice for Search, Display and Print Advertisers.

No Credit Card Required!

Get Started!