View Call Reports at Campaign or Ad Group Level to get a holistic picture of the health of your ad campaigns
Utilize Keyword Call Report to optimize the Max CPC spend on your Keywords
Track and reward websites that send you traffic that lead to phone call leads.
Referral Source Report (aka LinkSource) identifies websites that send you traffic that leads to phone calls.
Use Dynamic Number Insertion to track specific keywords from specific marketing channels
Get a comprehensive and succinct view of the marketing channels that are sending you traffic and calls
Review not only phone call performance but also Online performance of your marketing tactics. See which marketing tactic works best in creating form conversion for you.
Run daily, weekly and monthly Tactics reports.
Imagine being able to suck all your Adwords account data into your call tracking platform. Imagine being able to view how much each keyword costs you in generating a phone call. AvidTrak-Adwords Call Report delivers you these details.
If you are spending a ton of money on ads you want to know if phone calls are being missed. Run the missed calls report to see how many calls went unanswered.
Utilize the Repeat Calls Report to filter out first time callers from repeat callers
Take the guess work out of calculating your phone-agent work load. Use Day and Time of Day report to view call loads by day and hour of day.
Every business is unique. We recognize that and if there is a customized report that you need just ask us.
AvidTrak Product Support Team excels at understanding and delivering customized reports via FTP, API or Email. So challenge us with your tasks. We will deliver.
If you are importing your Google Analytics Phone Call Goal completions into Adwords then Google shows you an aggregated value i.e. the phone-call performance of the keyword with online conversions. With AvidTrak-Adwords integration you see two separate columns which manifest values for the phone and online conversion respectively. Separating the data has value because phone calls are often more valuable than online conversions.
The tactics report has no limitation with respect to the number of channels that can be covered. To effectively utilize the report we would recommend that low traffic and call generating channels be grouped to reduce “noise” from data.
The records are maintained in your accounts as long as your account remains active in AvidTrak. If for any reason you decide to close your AvidTrak account please download your data in CSV format.
Yes we do offer a very comprehensive call log for a given date range. In addition to the standard date, time, duration, Caller ID data we offer keyword, ad group, campaign, channel and several other data points. If there is a data point that you need that is not currently part of the Call logs let us know. We will incorporate it.