Before you launch your Google Ads campaign, you probably spend a considerable amount of time carefully curating your keywords’ manifest while precisely tailoring your ad copy to align with your keyword selection.
After laying the groundwork to get targeted traffic to your landing pages, it is imperative that you consider how you will measure conversions accurately to ensure optimal ad spend.
While measuring online conversions, such as form submissions and/or ecommerce transactions, is simple, attributing offline conversions, such as a phone call, can be challenging.
Without the right tools, tracking phone call conversions becomes a guessing game. It leaves you confused about what is driving results and what is draining your ad budget.
This is where Google Ads call tracking software can help you. By connecting inbound calls to specific ads, keywords, and campaigns, call tracking provides the valuable data you need to measure offline conversions, improve campaign performance, and optimize your advertising efforts.
Call tracking software ensures that every incoming phone call is tracked, helping you identify what’s working and where your money is wasted.
Why Call Tracking is Essential for Google Ads
Running a successful Google Ads campaign involves more than just tracking clicks and website visits. While these metrics provide insights into online engagement, they leave a key gap – understanding what happens when a potential customer picks up the phone to call your business.
Let’s see why call tracking is an important component of Google Ads:
1. Bridges the Gap Between Online and Offline Conversions
Google Ads can tell you how many people clicked on your ad, but it can’t show how many of those clicks turned into phone call leads. A well-designed call tracking software platform closes that information gap and covers the complete user journey from the initial click to the phone call to the call resolution.
Call tracking software is especially useful for industries like healthcare, home services, or legal services, where high-value leads come from inbound calls rather than online forms.
2. Tracks the Quality of Leads
Not every incoming call is valuable or a potential lead. Call tracking helps you differentiate between qualified and non-quality calls, like spam or irrelevant inquiries. This ensures your time is not wasted on irrelevant, spam, or robo calls, and your ad budget is spent on driving valuable phone calls that matter to your business.
3. Optimizes Ad Spend
With access to detailed data, like the type of calls, caller area code, and conversion action, call tracking allows you to identify which ads and keywords generate high-value leads.
This insight helps refine your marketing strategies and allocate budget more effectively.
4. Improves Marketing Attribution
Call tracking gives you a complete call tracking data set by linking every call back to its source. This means you know the origin – whether it’s a specific keyword, ad extension, or landing page.
A complete dataset ensures accurate marketing attribution, helping you understand which advertising campaigns are driving real results.
5. Gains Actionable Insights
With features like call recording, Google Tag integration, and advanced analytics, call tracking provides meaningful insights into customer behavior. This information can optimize your marketing efforts, improve your ad performance, and help you make better advertising decisions.
6. Supports Multi-Channel Campaigns
Many businesses advertise across various platforms. Call tracking allows you to connect online advertising efforts with offline interactions, providing a unified view of your campaigns’ performance.
By integrating call tracking with Google Ads, you can measure the entire digital journey of your customers, from the first click to the final phone call. This data lets you improve your marketing activities, generate better campaign details, and drive better ROI.
Key Features to Look for in Call Tracking Software for Google Ads
Not all call tracking tools are created equal. You need software that includes features to track, analyze, and optimize phone call conversions to get the most out of your Google Ads campaigns.
Here are the key features to look for:
1. Dynamic Number Insertion (DNI)
Dynamic Number Insertion is important for precise call conversion tracking. It assigns unique phone numbers to visitors based on their ad source, campaign, or keyword, allowing businesses to tie inbound calls directly to their advertising efforts.
AvidTrak’s DNI feature goes beyond basic tracking by offering advanced customization options. Businesses can assign unique numbers at the keyword level, ensuring they know exactly which search terms drive valuable calls.
It allows businesses to track individual keyword performance for campaigns with high-cost keywords, while for broader, long-tail keyword campaigns, it enables call tracking at the campaign level.
This flexibility ensures accurate marketing attribution, helping businesses optimize their ad budgets and improve ad performance.
2. Keyword-Level Tracking
If you’re managing a Google Ads campaign, understanding which keywords bring in high-value calls is essential. Keyword-level tracking links call to the specific keywords that triggered them, providing actionable data for optimizing ads strategy and focusing on high-intent leads.
Software like AvidTrak offers detailed reports that connect calls to keywords and ad groups, ensuring businesses can refine their ad budgets for maximum ROI. It is particularly useful for industries like law firms, where each call represents a valuable lead opportunity.
3. Google Ads and Analytics Integration
Integration with Google Ads and Google Analytics is key for aligning offline conversions with online actions. This ensures a complete view of campaign details and helps measure overall ad performance.
AvidTrak integrates with Google Ads, allowing businesses to track phone call conversions alongside online metrics. It also syncs data with Google Sheets to generate detailed reports on valuable calls and optimize campaigns.
For businesses using Google My Business (GMB), AvidTrak’s Google Bot DNI ensures the correct tracking number appears when Google bots visit the page, maintaining consistency with GMB listings and improving verification accuracy.
4. Real-Time Reporting and Alerts
Timely data helps businesses make informed advertising decisions. Features like real-time reporting and custom alerts ensure that missed opportunities, non-quality calls, or other issues can be addressed immediately.
AvidTrak provides instant email and SMS notifications for inbound calls, allowing businesses to respond quickly to high-value leads. With its custom reporting dashboard, users can monitor ad performance, review conversion actions, and identify trends in campaign performance.
5. Call Recording and Transcription
Understanding the nature of customer calls is essential for improving your marketing strategies and ad performance. Call recording lets businesses revisit conversations, while transcription provides searchable text for insights into valuable phone calls.
AvidTrak’s call recording and transcription feature goes a step further by allowing businesses to analyze call content with keyword flagging. Users can set up intent-based keyword detection to identify phrases that signal high-value leads, such as appointment requests or pricing inquiries.
Additionally, AvidTrak offers password-protected call recordings, ensuring that sensitive customer interactions remain secure. These insights help businesses refine their advertising efforts, train sales teams, and improve conversion actions based on real customer interactions.
6. AI-Powered Conversation Intelligence
Call tracking has evolved beyond just logging inbound calls—it’s now about understanding what happens during those conversations. Businesses need more than just call counts; they need insights into customer behavior, intent, and engagement. This is where AI-powered conversation intelligence becomes a game-changer.
With AvidTrak’s AI-driven call analytics, businesses don’t just track calls—they gain a deeper understanding of every interaction. AI analyzes conversations in real time, identifying key phrases that indicate strong buying interest or potential hesitation.
It also highlights sales triggers within call transcripts, helping teams refine their approach and close more deals. By spotting recurring concerns from callers, businesses can adjust marketing messaging and sales pitches to address customer pain points.
AvidTrak’s AI tags and categorizes calls based on conversation topics, making it easier to segment leads and prioritize follow-ups effectively.
The Best Call Tracking Software for Google Ads – AvidTrak
AvidTrak is a feature-rich call tracking software designed to help businesses measure the success of their Google Ads campaigns by linking inbound calls to specific ads, keywords, and campaigns. With over 14 years of expertise, AvidTrak offers affordable solutions with no hidden fees for simple call tracking needs and is advanced enough to tackle complex marketing attribution challenges.
Unique Features
- After Hours Call Routing
- Area Code-Based Call Routing (Geolocation)
- Call Email Alerts
- Call Recording
- Call Transcription
- Inventory of Phone Numbers
- Customizable Call Attribution
- Caller Sentiment Detection
- Advanced DNI Options
- Call Whisper
- Third-Party Integrations
- Form Tracking
- Customizable Reporting Dashboard
- IVR (Interactive Voice Response)
- Simultaneous Call Forwarding
- Google Analytics 4 Integration
- Sequential Call Forwarding
- Sub-domain Number Follow
- Tracking ID Hide/Display
Pros
- Outstanding and timely customer support with quick response times
- Customization options are available at no extra charge
- No obligation 14-day free trial with $20 credit inclusive of all features
- User-friendly interface for easy setup and use
- Optimize campaigns and increase conversions
- Capable of handling complex call tracking, routing, and marketing attribution
- Suitable for both simple, low-cost tracking needs and complex requirements
- User-friendly interface for easy setup and use
- Optimize campaigns and increase conversions
- Seamless integration with CRM platforms
- Transparent, cost-effective pricing with no hidden fees
Cons
- No GHL integration
- Looker Studio Partner Connector is currently unavailable
Who It’s Best For
1. Franchise Marketers
AvidTrak is Ideal for franchises running multi-location Google Ads campaigns that require call tracking for individual franchisees, such as zip code routing or keyword-level tracking.
2. Marketing Agencies
Agencies managing multiple client campaigns benefit from AvidTrak’s granular ads performance data and detailed marketing attribution. The platform allows tracking across multiple accounts, ensuring agencies can demonstrate ROI and optimize advertising efforts for each client.
3. Automotive Dealerships
For Automotive dealerships, AvidTrak helps track high-value calls and connect phone call conversions to specific Google Ads keywords and campaigns. This allows businesses to measure lead quality and improve their ad budget allocation for campaign performance.
4. Dental and Healthcare Providers
AvidTrak is essential for tracking inbound patient calls, ensuring healthcare providers and dentists know which Google Ads campaigns drive high-intent leads like appointment bookings.
Call tracking helps optimize advertising campaigns and improve patient acquisition strategies.
5. Home Services Professionals (HVAC, Electricians, Handymen)
Businesses in the home (HVAC, electricians, handymen) and office maintenance services rely on valuable calls for bookings.
AvidTrak’s call tracking software ensures investments are spent on qualified calls, filtering out spam, and tracking customer calls that lead to actual revenue.
6. Real Estate Agencies
AvidTrak helps real estate professionals track inbound calls from buyers and renters, providing marketing attribution that connects advertising efforts to actual leads. This ensures agents invest in the most effective advertising campaigns.
7. Law Firms
Legal practices running high-cost Google Ads campaigns benefit from AvidTrak’s call conversion tracking so that every valuable lead is correctly attributed to the right advertising strategy.
8. Retail and Hospitality Businesses (Hotels, Salons, Spas)
AvidTrak tracks customer calls related to bookings and inquiries, helping retail and hospitality businesses measure which ads drive conversions. By integrating Google Ads call tracking, businesses can fine-tune their marketing efforts to attract more customers.
9. Wellness, Beauty, and Personal Care Businesses
AvidTrak supports massage and yoga studios, wellness services, and salons by tracking inbound calls from potential customers.
These businesses rely heavily on phone call conversions for appointment bookings and inquiries. With Google Ads call tracking, AvidTrak ensures that every call is linked to the right advertising campaign, helping businesses refine their ads budget, improve marketing attribution, and focus on the ads that drive the most bookings.
Key Takeaways
Effective call tracking software is essential for businesses running Google Ads campaigns, especially when phone calls are a major source of leads and revenue.
Businesses can optimize their advertising efforts and maximize their ROI by tracking phone call conversions, connecting calls to specific ads and keywords, and analyzing performance metrics.
If you are looking for a solution that combines affordability, ease of use, and the ability to handle both simple and complex call tracking challenges, AvidTrak stands out.
With features like dynamic number insertion, keyword-level tracking, Google Ads integration, and extensive customization that comes free of cost, AvidTrak allows businesses to improve ad performance and make data-driven advertising decisions.
Take control of your Google Ads call tracking and ensure every lead is accounted for. Start your free trial with AvidTrak today!
Frequently Asked Questions
1. What is Google Ads call tracking?
Google Ads call tracking is a method of linking inbound calls to specific ads, campaigns, or keywords. It helps businesses measure how their Google Ads campaigns drive phone call conversions, providing valuable insights into ads performance and ROI.
2. How does call tracking work with Google Ads?
Call tracking uses features like DNI to assign unique phone numbers to visitors based on their ad source or keyword. This allows businesses to track which ads and campaigns generate valuable calls and connect offline leads to their advertising efforts.
3. Why is call tracking important for Google Ads?
Call tracking removes the gap between clicks and offline conversions. It provides call tracking data, allowing businesses to optimize their ad budget, improve marketing attribution, and focus on high-value calls to boost their ROI.
4. Can call tracking help reduce non-quality calls?
Yes, platforms like AvidTrak include filtering features that block non-quality or spam calls. This ensures businesses spend time on qualified calls and valuable leads instead of wasting resources on irrelevant inquiries.
5. How does AvidTrak integrate with Google Ads and Analytics?
AvidTrak seamlessly integrates with Google Ads and Google Analytics, allowing businesses to report phone call conversions alongside online conversions. It also supports advanced features like syncing call data with Google Sheets and populating phone numbers for Google My Business listings.
