How to Tag Your Content/Display Network Destination URL
- AvidTrak users who wish to perform call tracking for calls that come by way of visitors delivered from Google Ads Content Network are required to tag their display advertisement destination URLs using Google’s ValueTrack tagging parameters. For more information on Google Ads ValueTrack visit: https://support.google.com/google-ads/answer/2375447?hl=en
ValueTrack Keyword/Ad Tagging for Google Ads:
For Google Ads Content/Display Network you will need to append:
?placement={placement}&ad={creative}&network={network} to your destination URL.
Where:
placement={placement}
ad={creative}
network = {network}
By appending the above tags to your Ads display ad destination URL, you enable Google to push respective values of the click into the curly brackets. This Google provided data becomes part of the visitor’s URL which allows AvidTrak’s JavaScript to retrieve, store and publish the required data.
Example URL:
If your current destination URL is http://domain.com/abc.php then after tagging your destination URL will appear as:
http://domain.com/abc.php?placement={placement}&ad={creative}&network={network}
Remember to turn ON Auto Tagging within your Adwords Account.
