The first step in devising a successful marketing strategy is alignment of marketing effort to business goals and target audience. For example, if you are marketing walking sticks to senior…
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The first step in building a beautiful content marketing garden that generates convertible leads is to define your target audience. The audience description needs to incorporate basic features such as…
Before embarking on a discussion of how to market discounts, let me caution you about the usage of discounts. Discounts may give your product an image of low quality. Would…
If you want to set-up a small business, but giants dominate the industry of your choice, can you still survive? The answer is a resounding “yes.” There are some basic…
When you apply for a new job, do the people with strong ties to you prove more helpful or those with a weak link? Counter to what you may feel…
It’s the weekend and you’ve had a very busy day shopping. Around 1.00 p.m. you are feeling extremely hungry and must stop to eat. You spot two new restaurants right…
Should you market only to a niche audience or should you spread your message across channels for maximizing return on investment (ROI)? Do you advertise using only one channel or…
Are you more likely to share news of a job promotion or a break-up with your friends and acquaintances? Most people are like you and choose to share happy emotions…
Have you ever wondered why some Marketing messages click and stick in your mind forever while others fade away seconds after you’ve seen them? The three essential ingredients in your…
Even the most seasoned Marketers can sometimes fall prey to some basic marketing mistakes that cost thousands of dollars and lead to a loss of goodwill. Here is a checklist…
