Let us begin by defining profitability earned in very simple terms. The price of your product less the cost of producing your product gives you the gross profit you will…
Read More
Have you ever run a great marketing campaign only to find that your sales targets are still not being met? If you fail to achieve your sales targets despite a…
Market Segmentation is the process of dividing the market into different groups based on demographic, geographic and behavioral similarities. This assumes that each segment shares the same characteristics and is…
Every business owner knows that the best way to close a deal is through a personalized face-to-face meeting with the prospective customer. However, if you are planning to expand your…
Research shows that only about one-third of all start-up ventures in the US are still in existence ten years after inception. However, interestingly the average return from entrepreneurship is still…
If it’s time to grow your business, here are some tried and tested tips for intelligent business expansion.
How much are you going to spend on marketing this month? This can be a tricky question to answer. On the one hand you want your promotional message to reach…
Whether you’re a seasoned Marketer or new to the field, the following fifteen tips will help you as you proceed on your journey. These tips are equally valid for small…
Each business has a unique raison d’etre (reason for existence). For example, Firm A may be a charity working towards alleviating poverty in a certain area while Firm B may…
When Harry met Sally, an interesting movie was made and when Marketing met HR, an interesting learning organization emerged. Marketing and HR have traditionally been two separate disciplines. However, organizational…
