Let us begin by defining profitability earned in very simple terms. The price of your product less the cost of producing your product gives you the gross profit you will…
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Market Segmentation is the process of dividing the market into different groups based on demographic, geographic and behavioral similarities. This assumes that each segment shares the same characteristics and is…
Every business owner knows that the best way to close a deal is through a personalized face-to-face meeting with the prospective customer. However, if you are planning to expand your…
Research shows that only about one-third of all start-up ventures in the US are still in existence ten years after inception. However, interestingly the average return from entrepreneurship is still…
