Have you ever run a great marketing campaign only to find that your sales targets are still not being met? If you fail to achieve your sales targets despite a…
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If it’s time to grow your business, here are some tried and tested tips for intelligent business expansion.
How much are you going to spend on marketing this month? This can be a tricky question to answer. On the one hand you want your promotional message to reach…
Whether you’re a seasoned Marketer or new to the field, the following fifteen tips will help you as you proceed on your journey. These tips are equally valid for small…
Each business has a unique raison d’etre (reason for existence). For example, Firm A may be a charity working towards alleviating poverty in a certain area while Firm B may…
When Harry met Sally, an interesting movie was made and when Marketing met HR, an interesting learning organization emerged. Marketing and HR have traditionally been two separate disciplines. However, organizational…
The first step in devising a successful marketing strategy is alignment of marketing effort to business goals and target audience. For example, if you are marketing walking sticks to senior…
The first step in building a beautiful content marketing garden that generates convertible leads is to define your target audience. The audience description needs to incorporate basic features such as…
Before embarking on a discussion of how to market discounts, let me caution you about the usage of discounts. Discounts may give your product an image of low quality. Would…
If you want to set-up a small business, but giants dominate the industry of your choice, can you still survive? The answer is a resounding “yes.” There are some basic…
