Call Tracking for Agencies

Track all Inbound Calls from PPC and SEO Search Marketing
Agency Campaigns

If you are a Search Engine Marketing Agency that is engaged in running PPC campaigns on behalf of your clients and you are looking to improve your campaign's Cost Per Acquisition (CPA) then learn more about how you may achieve this goal by continuing reading this page.

And if you are an SEO expert who wants to get credit and validation for her work and you require a tool to measure and deliver attribution reports on inbound phone calls that result on account of your Search Engine Optimization efforts then AvidTrak-Pro should be on your shortlist of attribution tools to evaluate.

Use AvidTrak-Agency to Track All your Client's Inbound Calls from PPC and SEO Campaigns

Search Engine Marketing Management Agencies and SEO Firms that require a call tracking solution that can
be white labeled to reflect their agency's branding need not look further than AvidTrak-Agency.

AvidTrak-Agency is available free of charge to all Internet Advertising Agencies and SEO Practioners. Our agency

product will allow you to:

Set up your own keyword level call tracking system under your own URL such as www.MyAgencyName.com/CallTracking

Aggregate all your clients under your Master account

Grant individual access to your clients for their own accounts.

By using AvidTrak Agency for your clients, you will be able to access all of your client's data with one Master login; you will be able drill down and look at the performance of each account at a granular level. You will also be able establish individual AvidTrak sub accounts for all your clients with your Agency's logo within the AvidTrak screens that your client's get to view.

From a financial perspective we provide our Agency clients the ability to mark up the phone call and resell our services. Hence, if an Agency decides to enter into a Pay for Performance engagement with a client, AvidTrak-Agency would act as a critical performance measurement and revenue maximization tool.

The AvidTrak-Agency product platform supports session based, dynamic phone number insertion technology to track search (PPC and SEO) keywords that lead to inbound phone calls. AvidTrak offers an extensive and rich level of reporting. Some of the key data points that we deliver within the AvidTrak UI that allows our clientele to reduce cost per acquisition (CPA) are:

Keywords with Phone Calls	Ads with Phone Calls	Ad Groups with Phone Calls	Campaigns with Phone Calls	SEO Keywords that brought visits and calls
CPC of Adwords Keywords with and without Phone Calls	Spend on All Adwords Ads with and without phone calls	Spend on all Adwords Ad Groups with and without phone calls	Spend on all Adwords Campaigns with and without phone calls	SEO Keywords that brought visits but no calls

For those Clients of Agencies who are interested in tracking and recording inbound call information, AvidTrak delivers:

Caller ID
AvidTrak Number Called
Day of Call
Time of Call
Call Duration
Recording of Phone Conversation
Pre-Amble notifying caller that “call may be recorded for quality purposes”

Comprehensive Reporting Functionality

The ability to provide comprehensible information to a client distinguishes one agency over another. In order to provide objective information, an SEM/SEO expert requires data which may be easily pulled and published on demand. AvidTrak has streamlined this process by making available the following reports ready for delivery:

A variety of visually pleasing charts/graphs to tell your story

Allow AvidTrak to capture the big picture of your narrative with an extensive variety of charts and graphs that tell the story of how your client's campaigns have fared under your watch.

Utilize AvidTrak-API to Publish AvidTrak Data

While AvidTrak's web-based User Interface is easy to use and navigate, we also provide full and free use of AvidTrak's API to our Agency clientele to enable them to pull and publish AvidTrak data into their CRM systems and proprietary dashboards.

Benefit from AvidTrak's Product Support and Knowledgebase

We believe and have been told by many of our clients that we offer a higher level of customer service and product support than many of our direct competitors. We would be happy to refer you to some of our clients from whom you may seek validation of AvidTrak's product performance and our passion for client service.

Product Pricing that Creates and Maintains Value

If you have shopped around you'll note that AvidTrak is priced very competitively and can yield cost significant savings over other call tracking companies. Our pricing is based on a pre-paid fixed monthly telephone line rental plus phone talk time. And yes, we of course offer volume discounts.

Monthly Rental Per Telephone Line with Voice Recording               $3.50
Talk Time with Voice Recording                                                        $0.09/minute
1-Time Setup Cost                                                                            $2.00/Number

Monthly Rental Per Telephone Line without Voice Recording          $2.00
Talk Time without Voice Recording                                                    $0.07/minute
1-Time Setup Cost                                                                           $2.00/Number

AvidTrak's services may be availed on a month-to-month, pre-paid basis as we do not require any of our clientele to engage into long term contracts.

Estimate for yourself how much it would cost you to deploy call tracking

Now that you know how much each AvidTrak trackable phone line would cost you, you obviously would want to know how many AvidTrak phone line's you'd need to track all the keywords in your campaigns. The following three variables determine the quantity of phone lines required to do keyword level tracking accurately:

Density of Site Visits
Expected Average Interval between a site Visit and respective Phone Call
Keyword Inventory in your account

What is "Density of Site Visits?"

Site visit density may be explained as the cluster of visitors to a site whose visits take place during peak site traffic hours. For example if a particular website receives 100 visitors every 24 hours, but 80 of those site visitors (or 80%) visit the site from 9:00 AM to 5:00 PM then that site has a site density rate of 80%. Higher the site density rate, the more quantity of trackable, session based, phone numbers required to match an inbound phone call with a keyword session.

How does the average Interval between a visit and a call impact call tracking costs?

Most people expect that visitors to their website would either call while on the site or not at all. This expectation may be true in some verticals such as dental or locksmiths where the need is urgent. However, many search activities are typically information gathering activities and phone calls may not materialize for several hours until after the visit event. In order to accurately capture and correlate an inbound phone call with a respective visitor's session, AvidTrak keeps each of its trackable telephone lines in seclusion and associated with each visit event. Hence, the longer typical interval, the more trackable telephone lines required to match your calls accurately.

If the quantity of phone numbers allocated towards keyword level tracking is kept low, session lengths would be artificially compressed. The result: bad data which would lead to higher CPA's in your campaigns. We believe that rather than guessing the optimal session length, one should measure each phone call interval within a campaign. AvidTrak publishes interval data for every call. This data allows us to work with our clients to optimize their session length and call tracking costs.

In order to facilitate quick estimates for our clients we have built an online calculator http://avidtrak.com/estimator/ which will help you calculate the cost of AvidTrak deployment for each respective account. If you'd like us to go over how the estimator is to be used, please call or email us. We would be happy to walk you through the AvidTrak Estimator-engine.

Implementing AvidTrak

Implementing AvidTrak requires JavaScript installation on the web pages which will display the trackable telephone number. Additionally, there's some tagging required of destination URL's that exist within your Adwords/Bing accounts.

We provide explicit instructions to make it easy for a developer to lay the AvidTrak JavaScript on each page. After our JavaScript is installed we do a quality check and then engage the database which then begins to publish the trackable AvidTrak telephone numbers on your web pages. Call logs and keyword reports are viewed through your web based account.

To get started with AvidTrak please call or email us.

Call us at: 888-592-2921