Call Tracking For PPC, SEO, Display and Offline Advertising Professionals
Professional grade call tracking for managing your PPC and SEO Campaigns. Track the performance of your online and offline advertising phone calls on one enterprise class call tracking platform that uses dynamic and static call tracking numbers.
AvidTrak Call Tracking is a web based, call tracking software platform used by online marketing and advertising professionals who deploy PPC, SEO and Display Advertising Campaigns. AvidTrak’s call tracking system is also used by professional offline advertisers to track calls from print, billboards, TV and Radio.
AvidTrak call tracking platform is available in two versions:
AvidTrak-Lite - Static Call Tracking Numbers and Software for measuring calls emanating from offline advertising
AvidTrak-Pro - Dynamic Call Tracking Numbers and Software for measuring calls emanating from online marketing
AvidTrak-Lite Call Tracking Numbers and Software
If you need to track calls from your offline advertising channels such as: print, billboards, TV and Radio then use the AvidTrak-Lite static call tracking number software platform.
With AvidTrak-Lite you may acquire multiple static, call tracking numbers under one account, and differentiate between the calls by assigning unique campaign names to your call tracking numbers. AvidTrak Lite offers detailed online reports, is easy to setup and economical in cost. Get started with AvidTrak-Lite by clicking the button below
AvidTrak-Pro Call Tracking Numbers and Software
AvidTrak-Pro is the call tracking tool of choice for professionals operating in the fields of PPC, SEO, and Display Campaign management. The call tracking software platform utilizes the method of dynamic phone number insertion to allocate and display a unique call tracking number to each visitor to the website. The call tracking number follows the visitor from page-to-page and when the visitor calls, the call is matched to the visitor’s session ID which contains information such as:
- Referral Source (such as Google, Yahoo, Bing PPC/SEO, Facebook…)
- Ad Group
- Campaign Name
- Ad Creative Name
By knowing exactly which search keywords and referral sources lead to inbound phone calls, Search Engine Marketing and Display Advertising Campaign Managers are able to effectively adjust their campaign budget allocations to deliver improved ROI’s.
As an option, AvidTrak-Pro’s integration with Google Adwords allows the product platform to display pay-per-click keyword cost data alongside the respective phone call conversions for the keyword. Additionally an SEM/SEO Professional may choose to integrate the AvidTrak Call Tracking data with their Google Analytics data to view phone call conversions matched to keywords within Google Analytics.
To learn the cost of deploying AvidTrak-Pro on your PPC and SEO campaigns, we recommend you try out our proprietary, online, cost estimating tool, AvidTrak-Estimator.
If you need help with the call tracking cost estimating tool or have questions interpreting the results provided by the tool, please call or Email us. We’re here to help.
To get started with your Professional Grade AvidTrak Call Tracking Platform please contact us today.