{"id":12088,"date":"2025-04-24T13:59:00","date_gmt":"2025-04-24T13:59:00","guid":{"rendered":"https:\/\/avidtrak.com\/resource\/?p=12088"},"modified":"2026-04-20T20:40:07","modified_gmt":"2026-04-20T20:40:07","slug":"what-is-dynamic-number-insertion","status":"publish","type":"post","link":"https:\/\/avidtrak.com\/resource\/what-is-dynamic-number-insertion","title":{"rendered":"Dynamic Number Insertion (DNI): How It Works + Best Practices"},"content":{"rendered":"

Dynamic number insertion, or DNI, is a call tracking method that changes the phone number shown on a website based on where a visitor came from. It helps connect each phone call to the right ad, keyword, campaign, or traffic source.<\/span><\/p>\n

This matters when phone leads are a big part of the sales process, but the source of each call is unclear. Without dynamic number insertion, it is difficult to know whether a Google Ads campaign, a Facebook ad, an email link, or organic search led to that phone call.<\/span><\/p>\n

This guide is for PPC marketers, marketing agencies, multi-location businesses, and teams that rely on inbound phone leads. It also covers how DNI works, when to use it, common setup issues, and the best practices that keep tracking accurate.<\/span><\/p>\n

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