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AvidTrak’s Call Logs report is by far the most popular report used by our client base. The call logs report captures a comprehensive list of data related to the caller’s visit and call. Here’s what this report captures and can report on for you:

  1. Keyword (i.e. the keyword you bid on)
  2. Link Source (if any)
  3. Raw Search Query
  4. Manifest of Web Pages that were related to the Call
  5. Campaign Name
  6. Ad Group
  7. Placement (Display Ads)
  8. Caller ID
  9. Duration of Call
  10. Call Tracking Number
  11. Visit Date and Time
  12. Call Date and Time
  13. Lapse Time between Visit and Call
  14. Characterization (Paid Vs Organic)
  15. Search Engine
  16. Call Recording
  17. Caller City
  18. Caller State
  19. UTM Source
  20. UTM Medium
  21. UTM Content
  22. Ad Position
  23. Keyword Match Type
  24. Landing Page
  25. Referral URL
  26. Device Type (Desktop Vs Mobile)
  27. Browser

We allow you to enable any of the above data columns and after creating your report you may download data Excel and create your customized pivot tables.

Why use this Report? If your sample size is very large and you enjoy getting really granular with data use the use the call logs data set to derive information on patterns related to your campaigns.

Clarifications on Pricing for Call Tracking Numbers & Minutes

AvidTrak Numbers come packaged with Call Tracking Software which comprises of a hosted software solution. The call tracking service is a prepaid service which is offered on a month-to-month basis.

Our service fee structure is broken up into:

  • Monthly recurring charges for phone number rental
  • Talk time minutes for inbound phone calls

Monthly Recurring Charges for Phone Number Rental

The phone number rental is collected in advance every month on the 1st of the month. We do not refund monthly rental fee after it has been deducted from your account.

Talk time Minutes for Inbound Phone Calls

Charges for talk time on the phone use accrue daily. Your account will be charged for the amount of talk time incurred by you.

AvidTrak Solves Call Tracking Problems!

Problems  Solutions

How many call tracking numbers do I need for keyword call tracking?

Use the Estimator tool to determine how many phone numbers you will need to perform keyword level call tracking.

What happens if my account balance drops below $0?

If your account balance drops below $0 services to your account may be suspended. It is therefore essential that your account always maintain a positive balance. In the event that your credit card is declined AvidTrak’s billing system will issue a warning email advising you of the issues evidenced with your card. It is therefore important that you keep your billing email updated. Your billing email on file may be verified and/or updated by logging into your account and clicking  My Account > My Account Setting.

How to make a one-time payment in lieu of automatic recharge?

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