PAID SEARCH

Keyword and Traffic Source Call Tracking

pinpoint keywords that generate the most phone leads LEADS

Track Phone Leads back to the keyword.
Use keyword conversion data to outbid the competition on your high value keywords.
Optimize Campaign ROI by cutting spend on poor performing keywords.

DYNAMIC PHONE NUMBER INSERTION

Insert a unique call tracking number to distinguish between paid traffic and direct load/organic visits to your website.
Track phone calls from all your keywords or only high-value keywords.
Call tracking numbers follow web visitors as they navigate through your site.
Connect phone calls from Paid traffic directly to sales teams.
Record calls and listen to conversations between your callers and your sales teams.

INTEGRATE FROM KEYWORD CALL DATA INTO CRM AND DATA ANALYTICS PLATFORMS

AvidTrak easily reports call data into popular CRM such as Salesforce, Zoho and HubSpot.
Get clarity on campaign performance by integrating call data into Google Data Studio and Google Analytics.
Use AvidTrak call data to automate your cost per acquisition (CPA) bids in Google Ads and Bing Ad Center.
Utilize AvidTrak RESTFUL API to report call conversions into your proprietary dashboards and analytical tools.

AVIDTRAK PAID SEARCH AND KEYWORD TRACKING FAQs

QUESTIONS

ANSWERS

How difficult is it to place AvidTrak JavaScript tracking code? How is it done?

JavaScript tracking script is unique to each account and can be placed easily on your web pages by any web developer. Example of JavaScript tracking code is shown below. The code is to be placed at the bottom of the page just before the closing </body> tag
<script type='text/javascript'> var _atq = _atq || []; (function(){ var __ats=document.createElement('script');__ats.type='text/javascript';__ats.async=true; __ats.src=('https:'==document.location.protocol?'https://':'http://')+'avidtrak.com /A2649C72f435baf35c5da6cb105eb7b3cba5/track.js'; var __spn=document.getElementsByTagName('script')[0];__spn.parentNode.insertBefore(__ats,__spn); })(); </script>

Can the same tracking code be used for Paid Search as well as SEO Keyword Call Tracking?

If your account balance drops below $0 services to your account may be suspended. It is therefore essential that your account always maintain a positive balance. In the event that your credit card is declined AvidTrak’s billing system will issue a warning email advising you of the issues evidenced with your card. It is therefore important that you keep your billing email updated. Your billing email on file may be verified and/or updated by logging into your account and clicking My Account > My Account Setting.

How many call tracking numbers would I need to start my call tracking?

We recommend that you get at least 1 number per each visitor per hour. For example if your Adwords campaign generates 100 clicks over 10 hours you would need at least 10 tracking numbers.

To get a more accurate average hourly traffic flow rate you may refer to your Google Analytics account and look at hourly traffic rates.

How much should I expect to pay for Keyword Level Call Tracking?

You would pay for your monthly phone number rental plus phone talk time. AvidTrak Pricing is very competitive and we offer a free trial as well.

I have more than 1,000 keywords in my PPC Account but 10 keywords are responsible for more than 70% of the clicks and ad spend. Is it possible to track calls only those 10 keywords instead of every keyword?

Yes. With AvidTrak you may choose to track all your or only a selected set of keywords.

Implementing call tracking for a targeted set of high value keywords allows you to focus your attention on only those keywords that incur you the most expenditure.

Can I track Organic Keywords? If not then what are my alternatives?

Organic keywords are increasingly being masked by search engines. An alternative strategy that is available to SEO specialists is to derive which page and combination of pages thereof lead to phone calls.

By using call tracking numbers specifically for the purposes of page visit URL tracking an SEO specialist may gather valuable data on which web pages act as entry pages and which pages are call conversion pages.

How many phone numbers would I need to use for keyword call tracking?

The quantity of phone numbers you would need is dependent on the cost per click for each keyword. We would advise assigning 1:1 (meaning 1 phone number to 1 keyword)
for ‘expensive’ keywords. An alternative method is to review your hourly traffic rate and assign an equivalent quantity of phone numbers. Example, if you are averaging 5 clicks per hour from Google Ads, then you would assign 5 phone numbers dedicated to Google Ads.

Can I track at an ad group or campaign level if I do not need the granularity of keyword tracking?

Yes, you can track at ad group or campaign level. To achieve this objective, you would need to add an extra parameter to your destination URL which would trigger a unique phone number associated with the ad group or campaign.

If I track at an ad group or campaign level, would I still be able to obtain keyword data?

Yes, keyword data are available even if you are only tracking at an ad group or campaign level. However, note that the accuracy of keyword tracking might get reduced.

If I track at an ad group, campaign or keyword level would I be able to report conversions directly into Google Ads?

Yes, AvidTrak utilizes Google Ads’ API to report conversions directly into your Google Ads account. You would need to enable ‘Auto Tagging’ in your Google Ads account and enter your Google Account ID in your AvidTrak account to get the conversions reported directly into your Google Account.

Can I use the same phone number for dynamic number insertion and call extension campaigns?

Yes, you can use the same number in Call Extension Campaigns and for Dynamic Number Insertion, but this is not a recommended practice as it can adversely impact your data analytics.

Do you support special campaign parameters in the destination URL such that it would trigger a signal for the insertion of a specific phone number on the web page?

Yes, AvidTrak works well with custom campaign parameters. Please contact AvidTrak’s Support Team to learn how best to use custom parameters to trigger dynamic number insertion on pages.

Is there an extra charge or fee to integrate AvidTrak Call Data into 3rd party CRM, Ad Management Platforms or Analytics Packages?

There are no extra charges for integrating AvidTrak Call Data into third party CRM, Ad Management Platforms or Analytics Packages.

Can I customize the triggers when a phone call is reported as a conversion into an ad management platform or CRM?

Yes, we allow for custom triggers to be implemented so that calls may be filtered to your specification before it is reported as a conversion into an ad management platform.

Do you offer phone call conversation transcription services with keyword flagging?

Yes, every phone call can be setup for post call transcription and keyword flagging. You can also setup rules for ease in filtering out specific additional categorization calls that meet your specifications.

What do I need to do to implement Dynamic Number Insertion and Keyword Tracking for my Paid Search Campaigns?

To implement Dynamic Number Insertion (DNI) on your web pages, you would need to assign a phone number to a particular channel such as Google Ads or Bing, and target that tracking number to swap a single or multiple numbers on your web pages. Next you would need to add AvidTrak’s JavaScript to all your pages where you need DNI. Lastly test using a web browser in Incognito or Private mode to ensure that you are seeing DNI of the assigned phone number. If you have any issues, please feel free to contact AvidTrak’s Support Team for assistance.

What if I have different phone numbers on my web pages related to Sales, Service and Billing and I only want to track calls to my Sales teams? Will AvidTrak work in such a use-case?

Yes, AvidTrak will work in the scenario that has been described. To target only the replacement of the Sales phone number, you would need to enter the sales phone number digits in the number setup screen and AvidTrak would do the rest.

Can I setup my Paid Search Numbers to forward calls to different phone numbers? Are there any extra costs associated with using this feature?

Yes, AvidTrak allows you to forward and connect calls to different phone numbers. There are no extra costs associated with using this feature.

How do I prevent Google Ads from rejecting call tracking numbers in my call extension campaigns?

When you create a new campaign in Google Ads, Google’s bot visits your website to validate the phone number that appears on the web pages. If the phone number that appears on the web page is different than what you have entered in your campaign, Google may reject the ad. Google recommends that you connect your search console with your Google ads account to negate ad rejection.

How many months of data is available in AvidTrak?

We store a total of 24 months of data in AvidTrak.

Still have more questions? Call (888) 592-2921 or Email Info@AvidTrak.com

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